---
title: "About — Kwirita"
description: "Kwirita designs and builds first versions for AI-driven startups: products people enjoy using, structured so agents can use them too. Monthly terms. Cancel any time."
url: "https://kwirita.com/about/"
---

# About

Kwirita is the product design engineering practice of Lance Quejada, based in Manila. Lance has worked with US teams since 2008, from the Philippines and Singapore.

Plate XV. *Reflections*.

I studied computer science at the University of the Philippines and have designed products ever since: first at GoAbroad.com, then as the only product designer at Proudcloud, a Manila software studio.

In 2012 I joined Lumatic, a San Francisco maps startup, as its founding product designer, working from Singapore. Then Nanigans in Boston, where I worked on Ad Engine as the company moved from managed service to self-service software. Then two more founding roles: Photo Butler, which used AI to pick the best of an event’s shared photos, and Pantastic, which built commerce tools for independent brands.

The thread through all of it: first versions, small teams, and a designer who also writes the front end. Kwirita has been the name for my independent work since 2008. Now it is the whole job, for startups building with AI.

## How I work

- **The same hands design and build.** Fewer hand-offs, so fewer decisions get made by default.
- **Decisions are written down.** A first version is a hundred small decisions. Writing them down lets the team see them, argue with them, and keep them.
- **One month at a time.** The work has to earn the next month.

## Tell me what you’re building.

Write early, while the names and screens can still change. A few lines are enough: what it does, who it’s for, how far along you are. I reply within two working days, Manila time.

[Start a conversation](https://kwirita.com/contact/index.md)

---

Kwirita

Product design engineering for AI-driven startups.

- [Work](https://kwirita.com/work/index.md)
- [About](https://kwirita.com/about/index.md)
- [Prices](https://kwirita.com/index.md)
- [Contact](https://kwirita.com/contact/index.md)
- [Colophon](https://kwirita.com/colophon/index.md)
- [Terms](https://kwirita.com/terms/index.md)
- [Privacy](https://kwirita.com/privacy/index.md)

Manila, Philippines (UTC+8)

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- [Markdown](https://kwirita.com/about/index.md)
- [Agent view](https://kwirita.com/about/index.md)

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