---
title: "Proudcloud case study — Kwirita"
description: "A Manila software studio building web and mobile products for startups abroad. Product design on every project, with the founders, through to front-end code."
url: "https://kwirita.com/work/proudcloud/"
---

# Proudcloud

A Manila software studio building web and mobile products for startups abroad. Product design on every project, with the founders, through to front-end code.

Plate VI. *Tide*.

- **Years**: 2010–2012
- **Role**: Lead product designer
- **Setup**: Manila software studio
- **Scope**: Product design for client startups, design and engineering hand-offs, front-end engineering
- **Platform**: Web

## The company

Proudcloud is a Manila software studio, founded in 2009, that builds web and mobile products for startups in North America, Europe, and Australia.

## The work

I joined in August 2010, when Proudcloud was a Ruby on Rails shop. I was its lead product designer until June 2012, and its only one: every client project came through my desk. I worked directly with the clients’ founders and with Proudcloud’s engineers, and led the product design on each engagement.

I also wrote front-end code, which made the hand-off to engineering shorter.

## What carried over

At a studio, the fastest design review is a working page in front of the founder. I still show work that way.

## Sources

- [RubyConf Philippines sponsor listing](https://github.com/aelogica/rubyconfph/blob/master/index.html)

[Next: GoAbroad.com](https://kwirita.com/work/goabroad/index.md) · [All work](https://kwirita.com/work/index.md)

## Tell me what you’re building.

Write early, while the names and screens can still change. A few lines are enough: what it does, who it’s for, how far along you are. I reply within two working days, Manila time.

[Start a conversation](https://kwirita.com/contact/index.md)

---

Kwirita

Product design engineering for AI-driven startups.

- [Work](https://kwirita.com/work/index.md)
- [About](https://kwirita.com/about/index.md)
- [Prices](https://kwirita.com/index.md)
- [Contact](https://kwirita.com/contact/index.md)
- [Colophon](https://kwirita.com/colophon/index.md)
- [Terms](https://kwirita.com/terms/index.md)
- [Privacy](https://kwirita.com/privacy/index.md)

Manila, Philippines (UTC+8)

- [llms.txt](https://kwirita.com/llms.txt)
- [Markdown](https://kwirita.com/work/proudcloud/index.md)
- [Agent view](https://kwirita.com/work/proudcloud/index.md)

© 2026 Kwirita · v0.2.1