Design-led engineering for pre-seed and seed startups.

Product design and front-end engineering, kept together. We take your product from the first decision to working code. Monthly terms. Cancel any time.

Start a conversation

Getting it built is only the start.

A working feature still needs a clear purpose. When design and code are decided apart, the first version often has to be rebuilt as the product grows, and each rebuild costs time the team rarely has. We aim at scale and profitability by keeping the two together, so that time goes into the product instead of into building it twice.

  • Choose the job

    Start with the person, task, and reason the product matters to the business. We decide what the first version needs to explain and what can wait before building.

  • Keep what has a reason to stay

    We say why each feature stays, then carry that choice into its screens and their states, so the team can review the decision in context, including edge cases.

  • Beyond the demo

    The first version covers more than its main path. Empty states, failed requests, and slow connections shape how a product works; design and implementation account for them.

  • People and agents

    Every control needs a name an agent can read. Agents are software acting for a person: AI assistants, browser and coding agents, and tools they call while carrying out a task.

  • Decide in the code

    We test product decisions in working prototypes and production front-end code. In the Pantastic case study, prototypes shipped in the weekly build, with no separate rebuild.

  • Yours to keep

    Code and decisions live in your accounts from day one. Each month’s work is yours once that month is paid; we keep our tools and general know-how. Third-party terms still apply.

Selected work

Plate XVIII. Soft light.

Drivepoint

Strategic-finance software for consumer brands. Designed its onboarding, planning interfaces, design system, and Excel add-in, then helped build the next web app through its beta.

Role
Product design engineer · Kwirita engagement
Years
2023–2026
Platform
Web, Excel
Scope
  • Interface design
  • Design systems
  • Front-end development
Plate II. Dapple.

Pantastic

Commerce tools for independent brands. Designed the shopper and merchant sides, directed campaign design, and coded prototypes that shipped with product and engineering.

Role
Founding product designer · Embedded contractor
Years
2020–2023
Platform
Web
Scope
  • Product direction
  • Prototyping
  • Front-end development
  • Marketing design
Plate III. Glare.

Photo Butler

Event photo streams where AI picked the best shots. Shaped product direction, interfaces, and brand concepts, including the Pan-Mass Challenge app, as the only product designer.

Role
Founding product designer · Embedded contractor
Years
2015–2019
Platform
iOS, web
Scope
  • Product direction
  • Interface design
Plate IV. Current.

Nanigans

Advertising software moving from managed service to self-service. Redesigned Ad Engine’s onboarding and designed and built its customer success site.

Role
Product designer · In-house
Years
2013–2015
Platform
Web
Scope
  • Interface design
  • Website design
  • Front-end development
Plate V. Rain.

Lumatic

Walking and transit directions told in route photographs. Redesigned the iOS app, set the Android guidelines, and designed the marketing and developer sites.

Role
Founding product designer · In-house
Years
2012–2013
Platform
iOS, Android, web
Scope
  • Interface design
  • Website design
Plate VI. Tide.

Proudcloud

A Manila software studio building for founders. Designed every product it built as its only product designer, and wrote front-end code with its engineers.

Role
Lead product designer · In-house
Years
2010–2012
Platform
Web
Scope
  • Interface design
  • Front-end development
Plate VII. Field.

GoAbroad

Directories of programs abroad. Designed and prototyped a customer dashboard, internal sales and finance tools, and co-branded sites with staff and engineering.

Role
Product designer · In-house
Years
2008–2010
Platform
Web
Scope
  • Interface design
  • Prototyping
  • Website design
  • Usability testing

About

Kwirita is a product design and engineering studio for pre-seed and seed startups, and its founder leads every engagement. We turn early product questions into decisions, interfaces, and working software.

How a month runs

The work runs one month at a time. You keep the priorities; the task list sets what moves forward.

A written plan is ready in the first week. Working software is available every week, starting in week one. A written note goes out every Friday, Manila time, covering what shipped, what changed, and the decisions that need attention. A weekly 30-minute call is for decisions and is skipped when there is nothing to decide.

Product direction

Decide what the first version does, who it serves, and what can wait. We turn those choices into a written plan that the team can review against its current priorities.

Interface design

Flows, screens, their words, and their states, including empty and error cases. A shared design gives the team a place to review the task, decisions, and next steps.

Front-end engineering

The interface, built in your own codebase and reviewed like any other code. We build it with the least access needed, keeping design decisions close to the working implementation.

Agent readiness

We make your product and site readable to agents: llms.txt and Markdown copies, structured data, and forms and endpoints agents can use safely. This site is the example.

A system that lasts

Tokens and components, with notes on why each choice was made. Code and notes stay with your team as a reference for future design decisions.

Working prototypes

A front-end prototype you can click through, deployed so your team can try it on real screens. We code it ourselves, so the small details get settled in the code itself.

Pricing

Monthly terms. Cancel any time.

Prices in USD.

One task at a time

One task stays in progress at a time, chosen from a list you keep in order. When it is done, the next task on the list starts.

$6,000

per month

Two tasks at a time

Two tasks can be in progress at once, for a team working on two fronts. Both come from the same list you keep in order, so priorities stay visible when work moves between tasks.

$10,000

per month

Tell us what you’re building.

Bring the product question that needs attention. A few lines are enough: what it does, who it’s for, and what needs to change. We reply within two working days, Manila time.

Start a conversation